Take gum care to the next level with** Colgate Total Active Prevention Gum Protect Whitening Toothpaste**, specially formulated to target the 5 signs of early gum disease—inflammation, redness, bleeding, irritation, and sensitivity. This SLS-free formula is gentle on gums, transitioning into a rich, dense foam for full-mouth coverage and deep cleaning. Powered by 2X more effective bacteria-fighting technology, it eliminates 100% more bacteria, helping to prevent plaque buildup, cavities, gingivitis, and bad breath. With a fresh minty flavor, this gum-protecting whitening toothpaste keeps your mouth feeling healthy, clean, and confident with every brush.