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“The smart toothbrush perfects connected brushing tech—and costs a fraction of the price of its competitors.”

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colgate optic white overnight pen

“Colgate Optic White Overnight Teeth Whitening Pen makes whitening foolproof. Simply apply before bed and see a brighter smile in a week.”

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CES Innovation Awards Honoree Badge 2022

“The hum by Colgate smart rhythm is a radically redesigned new battery powered toothbrush that delivers smart tracking technology.”

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Brightening Our Communities One Smile at a Time

With every purchase on our site of a hum Kids Battery toothbrush, we'll be donating a Colgate toothbrush to the Bright Smiles, Bright Futures cause.

Colgate Bright Smiles, Bright Futures is among the most successful children's oral health initiatives. Since 1991 the program has impacted the lives of more than a billion children by providing free oral health education and dental care in over 80 countries, including the United States.

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