Colgate® Magik™ is the first app-enabled manual toothbrush from Colgate, designed specifically for children
This brand new solution features an augmented reality-based brushing app to help children learn how to effectively brush their teeth and develop a lifelong good habit while having fun
Keep an eye on your child's progress via the parental dashboard: you'll now know if and how well they brushed, all while helping them unlock new worlds!
Unlock rewards such as new masks and worlds (levels) with good brushing
Splodge, Shigella, Poot-Poot and Mucky Marvin only appear in our first world, Bathroom World. Win all their brushing masks to progress to the next level
Oboo, Galactigoner and RocketSnail only appear in Space World. Go intergalactic to defeat these monsters and move to the next level
Goliath, Oki-rex and Sabretooth only appear in Jungle World. Time to put your brushing instincts to the test!
Throughout the world, many children do not have access to basic dental care and lack the education needed to achieve a healthy smile. Colgate Bright Smiles, Bright Futures® has reached more than 1 billion children in 80 countries by offering free dental screenings and education. Healthy habits, self-esteem and fun are the foundation for our curriculum.
With your help, ShopSmiles & Colgate Bright Smiles, Bright Futures® can continue to build on the mission of changing the world, one smile at a time. With every purchase of a Magik toothbrush, we’ll be donating an extra Colgate manual toothbrush to the Bright Smiles, Bright Futures® cause. Learn more about what Bright Smiles, Bright Futures® stands for below.