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Colgate Total Whitening Toothpaste

Refreshes and whitens teeth by gently removing surface stains

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Product Highlights


  • Includes one 4.8 ounce Colgate Total Whitening Toothpaste
  • Fights Bacteria for 12 full hours* after 4 weeks
  • Whitening Toothpaste that Removes and Prevents New Stains
  • Fights Bacteria on Teeth, Tongue, Cheeks and Gums for Whole Mouth Health
  • Mint Toothpaste for Long Lasting Fresh Breath
  • Helps Prevent Plaque, Tartar, Cavities & Gingivitis
  • Now with Relief for Sensitive Teeth
  • Ages 12+

*vs non antibacterial fluoride toothpaste with twice a day brushing

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Customer Reviews


221 Reviews

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This area allows consumers like you to express their own opinions and comments. Colgate does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section. Some reviewers have received free samples of this product.

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1 - 4 of 221 reviews

October 15, 2019

Five Stars

After one brush, you can feel a layer of protection around your teeth. Even over 24 hours after brushing once, the protection is still there, and works very well against my sensitivity to sweets and icy cold drinks. I always thought that my teeth would always be sensitive to really cold things, and that was just the way teeth worked.


|Verified Purchase



September 25, 2019

Leaves you feeling clean all day long!

This toothpaste stands out among competition in the fact that it leaves your mouth feeling cleaner for longer. I don't think any whitening toothpastes have any kind of advantage over one another as it only stays in your mouth for two minutes which doesn't do much. But besides that, it does it's job extremely well and leaves you feeling fresh all day long.


|Verified Purchase



January 14, 2019

This Is A Really Great Product

I've been using Colgate SF twice a day, for about a week. I'm really happy with the results. It has great whitening power. It has also aided with sensitivity and that's a big plus I don't really care for the initial taste because it tastes a little too much like baking soda. However, the taste subsides and I'm left with a wonderful minty taste that lasts a good while. I have tried other whitening toothpastes and I feel that Colgate SF is very comparable. Overall, I'm satisfied with the toothpaste and would definitely purchase as well as recommend this toothpaste to others.


|Verified Purchase



December 10, 2018

Vegetarian approved

I'm so thankful that they do not use any animal products in their total line so I know I'm not hurting any of my animal friends. Great toothpaste too works very well.

Danny V.

|Verified Purchase




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