Smiles you've earned. The next generation of dental care is here.
WINNER: Best Innovation, Health & Beauty*
And we're just getting started. Introducing, Colgate® Plaqless Pro, a first-of-its-kind smart toothbrush that detects biofilm buildup in the mouth so that it can be removed while brushing. The Colgate® Plaqless Pro smart electric toothbrush immediately alerts the user when an area is clean, coaching better brushing in real-time.
Read the full Press Release here.
You've got big goals, but it take little victories to
That's why we're creating a platform that champions our members to progress their oral health measures,
helping make every brushing session a success story.
“Our goal is simple. We want people to have their healthiest smiles by brushing their best. The first step to improving brushing is to understand our brushing habits.”
- Dr. Patricia Verduin, Chief Technology Officer
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.