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Smiles you've earned. The next generation of dental care is here.

WINNER: Best Innovation, Health & Beauty

And we're just getting started.  Introducing, Colgate® Plaqless Pro,  a first-of-its-kind smart toothbrush that detects biofilm buildup in the mouth so that it can be removed while brushing. The Colgate® Plaqless Pro smart electric toothbrush immediately alerts the user when an area is clean, coaching better brushing in real-time.

Read the full Press Release here.

You've got big goals, but it take little victories to get there. That's why we're creating a platform that champions our members to progress their oral health measures, helping make every brushing session a success story.

“Our goal is simple. We want people to have their healthiest smiles by brushing their best. The first step to improving brushing is to understand our brushing habits.”

- Dr. Patricia Verduin, Chief Technology Officer

Join our waiting list! You'll be the first to be alerted when our Plaqless Pro brush is available and be welcomed with an early adopter offering!

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See What We're Up To Now!

NEW MAGIK TOOTHBRUSHING EXPERIENCE
The augmented reality toothbrushing adventure
your kids never knew
they wanted
Learn More
SMART ELECTRIC TOOTHBRUSH
Get a complete clean
every time with our
app-connected Smart Electric Toothbrush
Learn More
NEW MAGIK TOOTHBRUSHING EXPERIENCE
The augmented reality toothbrushing adventure
your kids never knew
they wanted
Learn More
SMART ELECTRIC TOOTHBRUSH
Get a complete clean
every time with our
app-connected Smart Electric Toothbrush
Learn More
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