The hum By Colgate App

Guides you to brush better.

Your molars miss you

Did you know that most people miss up to 40% of their teeth when they brush?

Thankfully, hum's got you covered. Clinically proven to increase efficacy by 50%*, the hum brush and smart toothbrush app are the perfect duo to guide you to better brushing.

Without compromising fun for functionality, our smart toothbrush and app combine to bring you cleaner smiles—and more of them!

Each time you brush with hum or complete an activity, you earn points that can be redeemed in the app's shop for whatever items make you smile. Our redeemable points give you added encouragement to keep you brushing your best, so you can enjoy rewarding results, every time you brush!

Download the app for guidance tailored to your individual brushing style to help you brush your best.

*vs. gum margin plaque after brushing for 6 weeks without the app

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